"We Are Family" Video Series

"We Are Family" serves as We Are Blood’s ongoing flagship video initiative, telling the real human stories behind Central Texas blood donation. During my tenure as Communications & Content Manager, I brought a fresh lens to the series by producing two distinct, high-impact installments designed to resonate across different donor demographics.

The Recipient Story: The flagship feature anchors the series in raw human reality. It follows a woman’s personal account of surviving a near-fatal medical emergency - a turnaround made possible solely because a high number of blood products were readily available in her community. Combining intimate interview direction with personal archival photos and a delicate musical score, the edit creates an immediate emotional connection.

The Clinical Perspective: The second installment approaches donor motivation through clinical authority—featuring a local physician who extolls the vital importance of a stable regional blood supply. This segment frames blood donation as an essential component of community healthcare infrastructure.

I directed both interviews with a focus on cinematic texture and pristine technical execution. To achieve high dynamic range and narrative intimacy, I shot across cinema and hybrid setups (RED Komodo, Fujifilm X-H2S, DJI Pocket 3) paired with Nanlite COB LED lighting softboxes and negative fill flags for controlled, high-contrast shaping.

Audio was captured using dedicated wireless lavaliers paired with an overhead boom mic to ensure crisp, broadcast-grade dialogue clarity.

In post-production, I managed the end-to-end workflow in Blackmagic Design's DaVinci Resolve; handling editorial pacing, audio mixing, and custom color grading. I delivered full-length horizontal master cuts as well as multiple vertical social edits. To support the launch, I also created the accompanying promotional still graphics for web and social feeds.