Iconic Regional Brand Partnerships
A continuous, May-to-November campaign calendar leveraging iconic Texas staples to incentivize blood and platelet donations across Central Texas.
Campaign Strategy
To maintain steady donor turnout throughout the year, We Are Blood partnered with beloved Texas dining institutions to craft exclusive, time-sensitive donor incentives.
Each activation balanced strict partner brand guidelines with action-driven blood center messaging—resulting in high-conversion social campaigns, print POS collateral, and mobile drive activations.
Creating high-trust visual harmony between distinct brand systems while executing clear, date-specific offer redemptions for Central Texas communities.
Video Activations
Short-form social reels created to highlight mobile blood bus drives and document real-time donor voucher redemptions in action.
Kerbey Kindness Drive
On-site coverage with Kerbey Lane Cafe CEO Mason Ayer donating blood on the We Are Blood bus.
In-Cafe Dining Promo
Showcasing the donor reward experience with free appetizers and queso at Kerbey Lane locations.
Campaign Suite
Chronological incentive graphics deployed across social channels, email campaigns, and print signage throughout the season.
Kerbey Lane Cafe
Free appetizer and queso vouchers for all donors throughout May.
Blue Bell Ice Cream
"Pint for Pint" summer campaign offering voucher pints for blood donations.
Schlotzsky's
"Hot deal any way you slice it" promo awarding free small sandwiches to donors.
Hopdoddy Burger Bar
"Save a Life, Sip a Shake" campaign providing free hand-crafted milkshakes.
Whataburger Taquito Drive
Fall incentive launch granting free breakfast taquito vouchers when donating early in October.
Whataburger Follow-Up
Final deadline push and reminder graphic for the mid-October taquito voucher promotion.
H-E-B Grocery
"Platelet Two-Step" drive rewarding double-platelet donors with $50 H-E-B gift cards.
Tiff's Treats
Holiday campaign offering free half-dozen warm cookies to late-fall donors.