Brand Identity • Public Health & Cultural Campaigns

Cultural, Equity & Public Health Campaigns

Custom graphic systems, digital illustrations, and campaign suites developed for cultural observances, community equity initiatives, and regional health drives.

Role Graphic Designer & Illustrator
Deliverables Social Systems, Digital & Print Graphics
Focus Areas DEI Initiatives & Public Health Advocacy
Tools Adobe Illustrator, Photoshop

Design Strategy

Crafting campaign graphics for health awareness drives and cultural observances requires balancing brand consistency with distinct, respectful visual storytelling.

This suite showcases eight targeted awareness campaigns created for We Are Blood—spanning cultural celebrations, national advocacy months, and community health calls to action.


Campaign Suite

Custom social and print campaign artwork executed across key annual initiatives.

Cinco de Mayo Celebration Campaign Graphic
Cultural Observance

Cinco de Mayo Campaign

Festive typographic key art designed for holiday community blood drive promotion.

Stop the Bleed Day Public Health Graphic
Emergency Preparedness

Stop the Bleed Day

Vector illustration suite promoting national trauma response awareness and community training.

Juneteenth Day of Freedom Campaign Design
Cultural Observance

Juneteenth: Day of Freedom

Vibrant digital illustration honoring Freedom Day and community heritage.

World Blood Donor Day Global Graphic
Global Health Initiative

World Blood Donor Day

International awareness graphic highlighting global unity and lifesaving donor contributions.

National Minority Donor Awareness Month Graphic
Public Health & Equity

Minority Donor Awareness Month

Vector megaphone key art advocating "One Voice One Vision" across multicultural communities.

Pride Month Awareness Campaign Design
Equity & Inclusion

Pride Month Campaign

Community awareness visual celebrating inclusive donor participation during Pride Month.

Emergency Preparation Checklist Graphic
Public Health Outreach

Emergency Prep Checklist

Infographic-style checklist encouraging regular blood and platelet donations for disaster readiness.

School Blood Drive Bus Campaign Graphic
Institutional Outreach

Back-to-School Blood Drive

Illustrated school bus key art promoting campus blood drive host partnerships for the academic year.