Brand Identity • Audio Production & E-Commerce

LISTS: The Podcast

Complete visual brand identity, episode-specific logo variations, end-to-end audio production, and custom merchandise fulfillment for LISTS: The Podcast.

Role Brand Designer & Audio Producer
Scope Primary & Theme Logos, Audacity Editing, Merch, Copy
Channels YouTube, Twitter, Instagram, Facebook
Tools Audacity, Illustrator, Photoshop

Creative Strategy & Production

LISTS: The Podcast required a versatile brand system that could flex across thematic episodes while maintaining core recognition across social channels and streaming platforms.

Alongside designing the primary brand mark, YouTube channel assets, and social media copy, I produced, recorded, edited in Audacity, and posted all episodes—representing my most extensive hands-on audio engineering project.

Full Brand & Merch Ecosystem

Designing custom episode-specific logos (including Halloween and Christmas themes) applied directly to an active e-commerce store offering printed mugs, stickers, and apparel.


Trailer Teaser

A 15-second promo snippet extracted from the full-length podcast trailer, edited for social media campaigns and fast-paced channel previews.


Brand & Merch Suite

Core brand identity marks, thematic episode variations, physical merchandise, and digital platform layouts.

LISTS Podcast Primary Logo
Core Identity

Primary Show Logo

Master logo mark designed for main show distribution, streaming platforms, and primary branding.

LISTS Podcast Halloween Logo Variant
Theme Variant

Halloween Special Logo

Custom themed logo variation designed specifically for the Halloween episode release.

LISTS Podcast Christmas Merch Mug
Merchandise Store

Holiday Merch Collection

Physical coffee mug featuring the custom Christmas episode logo, printed and sold via the online merch store.

YouTube Channel Phone Mockup
Digital Channel Presence

YouTube Channel Mockup

Mobile channel layout and banner branding established for YouTube video and audio broadcasts.