Donor Apparel & Physical Merchandise Suite
Taking custom vector illustration from original digital file to printed physical apparel and hard goods—driving record donor appointments across high-priority regional campaigns.
Incentive Strategy & Execution
In blood banking, summer and holiday windows create critical inventory shortages. To overcome donor fatigue and incentivize repeat appointments, standard marketing graphics aren't enough—donors crave tangible, high-quality merchandise they actually want to wear and use.
As Creative Content Manager, I took complete ownership of the apparel pipeline: conceptualizing seasonal themes, illustrating vector graphics in InDesign and Illustrator, coordinating print production specifications, and producing motion video drops to launch each product on social media.
By keeping apparel design, physical mockups, and social video editing under one roof, every merchandise release functioned as a unified conversion campaign—moving donors directly from social impression to booked appointment.
Custom Apparel Collection
Each t-shirt was tailored to a specific audience demographic—ranging from first responders and sports fans to local suburban donors and seasonal holiday drives.
Battle of the Badges Tee
Custom military-inspired shield graphic integrating Police, Fire, Sheriff, and EMS agency seals on olive heather fabric.
Austin FC "¡VIDA VERDE!" Tee
Edgy, distressed typographic stadium tee designed for Q2 Stadium drive participants in partnership with Austin FC.
"Givin' Boots" Western Tee
Custom hand-drawn line illustration of iconic Texas cowboy boots featuring blood-droplet stitching details on heather maroon.
"Let's Boo This!" Halloween Tee
Vintage horror-inspired haunted house illustration with custom block typography printed on heather purple fabric.
Williamson County Map Tee
Geometric line art depicting Texas state contours paired with clean municipal typography on mint green.
Universal Donor Club O- Tee
Minimalist, badge-style typography block engineered exclusively for target O-negative inventory drives.
Outerwear & Headwear
To incentivize high-commitment donations—such as multi-visit platelet donations—I expanded the product line into high-tier physical incentives including technical outerwear and branded gear.
"Fall Into Fleece" Outerwear Line
Embroidered black fleece quarter-zip jacket ("Proud Platelet Donor") and matching knit beanie for repeat fall donors.
Retro "Save Lives" Trucker Cap
Vintage-inspired embroidered mesh trucker hat designed as an accessible summer donor giveaway.
Social Launch Reels
Physical merchandise drops were paired with fast-paced, vertical social video reels to build urgency and drive appointment bookings before campaign deadlines.
Left: Battle of the Badges launch reel (18s). Right: Summer Tie-Dye promotional drop (20s).