Community & Institutional Video Series
Clinical documentary B2B features, Austin FC stadium drive activations, and internal healthcare culture spotlights produced for We Are Blood and regional public health partners.
Production Strategy
Communicating the vital importance of local blood donation requires a multi-faceted storytelling approach. This video series connects high-stakes clinical partnerships with engaging sports activations and authentic healthcare employee culture.
From interviewing first responders on life-saving pre-hospital blood transfusions to capturing stadium energy at Q2 Stadium with Austin FC, each piece blends documentary narrative with action-oriented public health calls to action.
Balancing authoritative first-responder testimonials with custom apparel and high-energy stadium collateral to mobilize diverse Central Texas donor demographics.
Documentary Features
Featured widescreen video productions highlighting first-responder partnerships, major sports team drives, and frontline phlebotomist appreciation.
Williamson County EMS Partnership
Documentary interview featuring former Director Mike Knipstein and Division Commander John Gonzales on how pre-hospital whole blood transfusions save lives in the field.
Austin FC Q2 Stadium Drive
On-site coverage at the Lexus Club featuring Austin FC defender Brendan Hines-Ike rallying supporters for stadium blood drives.
Blood Collectors Week
Culture and appreciation spotlight celebrating phlebotomists, team members, and real donor testimonials.
Austin FC Campaign Suite
Co-branded print posters, digital header banners, custom t-shirt design, and winner spotlights developed for Q2 Stadium drive activations.
¡Vida Verde! Stadium Drive
July 8th blood drive promotion hosted at the Q2 Stadium Lexus Club.
Q2 Stadium Digital Banner
Co-branded web header graphic used across digital channels and blog announcements.
¡Vida Verde! Shirt Design
Custom t-shirt artwork designed for the Austin FC x We Are Blood collaboration, awarded to blood donors at Q2 Stadium.
Stadium Drive Recap
Social recap collage featuring donors and staff wearing "Local Donor Legend" apparel at Q2 Stadium.
Signed Jersey Giveaway Winner
Winner spotlight featuring a donor with their official autographed Austin FC jersey.
November 11 Stadium Drive
Promotional poster advertising the fall stadium drive and signed team jersey sweepstakes.